Privacy Policy

At Shoes That Move (operated by Modern Trend Shoes), we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website moderntrendshoes.com or make a purchase from us. Our practices are designed to comply with international privacy regulations including GDPR for European customers and CCPA for California residents.

1. Information We Collect

We collect information that helps us provide a personalized shopping experience and process your orders securely:

• Personal Identifiers: Name, email address, shipping/billing address, phone number
• Payment Information: Credit card details (processed directly by our secure payment partners), PayPal email
• Purchase History: Products viewed, items purchased, order values
• Technical Data: IP address, browser type, device information, pages visited
• Preferences: Style preferences, size information, communication preferences

2. How We Use Your Information

Your data enables us to deliver the seamless experience we promise:

• Process orders and payment transactions securely
• Provide customer support and respond to inquiries
• Send order confirmations, shipping updates, and transaction alerts
• Personalize product recommendations based on your browsing and purchase history
• Improve our website functionality and user experience
• Send marketing communications (only with your explicit consent)
• Prevent fraud and enhance security measures

3. Data Sharing and Disclosure

We respect your privacy and never sell your personal data. We may share information with:

• Payment Processors: VISA, MasterCard, JCB, PayPal (for transaction processing)
• Shipping Partners: Logistics companies to deliver your orders globally (excluding Asia and certain remote regions)
• Service Providers: IT support, marketing agencies (under strict confidentiality agreements)
• Legal Compliance: When required by law or to protect our rights

International data transfers are protected through standard contractual clauses where applicable.

4. Data Storage and Security

Your data security is paramount to us:

• All payment information is encrypted using SSL/TLS technology
• We never store complete payment details on our servers
• Data is stored on secure servers with limited access
• We retain personal information only as long as necessary for business purposes or as required by law
• Regular security assessments and updates are performed to maintain protection

5. Your Rights

You have control over your personal information:

• Access: Request a copy of your personal data we hold
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request your data in a machine-readable format
• Restrict Processing: Limit how we use your data in certain circumstances

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies to enhance your shopping experience:

• Essential Cookies: Required for site functionality and checkout process
• Analytical Cookies: Help us understand how customers use our site
• Preference Cookies: Remember your style preferences and size selections
• Marketing Cookies: Used for personalized advertising (with consent)

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.

7. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect data from children without parental consent.

8. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised effective date.

9. Contact Us

Thank you for trusting Shoes That Move with your personal information. We’re committed to protecting your privacy while helping you step forward in style and comfort.